The busy 4th quarter travel period in 2010 coincided with increased roll out of increased security procedures such as the full body scanner combining to produce unprecedented criticism and loathing for airport security. The head of the Transportation Security Administration, John Pistole believes that airports should make better use of the data collected on passengers to better profile potential security risks. Another idea tabled is to create a trusted passenger scheme which could see passengers sign up to a paid background check which will expedite or even remove the need to go through security.