Travel does make some people feel romantic. Air New Zealand this month offered a matchmaking flight between LA and Auckland, including a pre-flight party, in-flight hijinks and a ticket to a post flight gala where 150 single Kiwis will be in attendance.

For people who’ve given and EHarmony a try, this is a new way to find their mates.

Why do airlines offer this kind of thing?  The Airline’s marketing manager, Kathryn Gregory, said the matchmaking flight fits with the airline’s goal of ‘putting the fun back in flying.’  But this isn’t the first time an airline has tried to become a dating game in the sky. SkyEurope, a now  defunct low-cost airline in central Europe, experimented with speed-dating flights in 2007.

Woman sat in special reserved seats and have five-minute chats with males who rotated through the different seats meeting the women.  Air New Zealand didn’t go this far, they just encouraged people to mix and mingle.

Themed flights like this will be more and more available. Quantas offered a ‘pink flight’ where a gay-friendly theme prevailed, and it was  a big marketing success.